A record 337 people jumped into Lucky Peak Reservoir at 11 a.m. on January 1st. The program's goal of raising $30,000 (enough to grant six wishes) was surpassed by the participants' donors.
This is his third consecutive year participating in the challenge. This year he sought contributions from a variety of sources including people on college sports websites he visits. He promised to promote each donor by Sharpie-ing their user name onto his body. One donor gave him $400 to wear an Alabama hat into the water. I look forward to seeing what he comes up with next year!
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